Finally, the last tool you should utilize in your new Shopify store is Rebuy, an email automation used in the follow-up of your orders. With e-commerce, you have many avenues to go with marketing to your cold and warm markets. For your cold markets, you have to work a little harder with educating them on your product: why they should try your products, and what else you have to offer. You work harder because they don’t know who you are, but with your warm market, they have been nurtured and made the step to becoming a customer of your store, so now, you have to keep that relationship intact so you are the go-to place for the products you provide.