Are you nagged with the urge to start those Facebook ads but don’t? Not sure about how to tweak and redefine your target niche and market? Trying to figure out how the heck those marketing gurus can get it done so quickly and efficiently? The truth is always in the numbers.
This is where analytics comes in. Analytics allows you to have an aerial view of your traffic, sales, who loves what about your content the most, and more. Read on to learn the great things about Google Analytics.
It helps build your Customer Avatar.
When starting your business, you need to know whom you want to reach, what your audience is like, what they need to succeed, and how you can be of help. After establishing your business and growing it, you may need to update that so-called customer avatar. When reviewing your analytics, you get a bird’s eye view of the said vital information. If you are using Google Analytics to track your traffic, you’d be able to view the demographics of your audience: what they are probably looking for, and from which sites they are coming from. Did they find you via social media? Or maybe through an organic search for a particular keyword? The only way to gather this information effectively is that you start tracking your traffic and review your numbers at least bi-weekly if you are running promotions or ads.
It helps to know what to promote.
When you finally have an idea of whom you are marketing to, and creating content for, you can figure out what is best to promote to your audience. You may notice in your analytics that your audience is viewing a certain type of content or blog post. If you are an e-commerce store, you may view your analytics to see which products have remarkably high views but aren’t converting well. You may also possibly host a sale or a coupon to the visitors who viewed the product helping to bring those customers back to your website. Let your audience tell you what they are interested in then create content or update one of your highest performing posts to provide more value to your readers.
It helps you focus down your ads.
Ads. This word makes me cringe every time I use it, but they can dramatically help your business. If they are not focused correctly, they will push your hard-earned money down the drain.
And no one wants that!
So, in order to help your ad performance, you’ll need to narrow down on an audience. Using your analytics, you may create multiple audiences including:
1. Audience
2. Keyword / Content
3. What platform your audience is on
When reviewing your audience, you may see, for instance, that most of your traffic is coming from Pinterest; thus, you push some ads to that platform to help bring in more traffic instead of pushing to a platform that has negligible reach.
It helps identify issues with your sales funnel.
Sales funnel is the step your potential customers have to take in order for a conversion to register. Some end with a registered email address or a sale. Sometimes, the funnels get “clogged”, leaving you clueless why people aren’t converting.
When tracking your analytics, you’re encouraged to set up “goal tracking” in your Google Analytics dashboard which will display where your visitors entered into your sales funnel, and what steps they have accomplished on the way to the desired goal. When viewing your funnel, you may notice where visitors are falling off. This helps you identify where issues are in your funnel, helping you identify where you may have to share an email or a popup coupon to help move visitors through the funnel.
It helps in planning your content.
Creating content is no easy task where you can just throw in any stuff together in the last minute. When creating content, you want to make sure you are providing actionable and informative information. Identifying the audience makes it easier to create content based on what they are looking for on your site. For instance, if you have a blog post that performs well, see if you can create a content freebie or PDF to help get your current audience on your email list.
That’s all for now, but there’s a next step if you are ready to get started with tracking your analytics! Check out my course “Tracking your Traffic: Getting started with Analytics” on Skillshare for free the next two months.
