SEO always seems like a bad game that one could never win. Seriously! SEO, or search engine optimization, appears complicated due to several various factors. How can anybody possibly win?
Having an optimized site helps search engines rank your website and get it in front of your ideal audience. Now, the only way to help your website rank in the search engines is to make sure it gets optimized for your intended audience. Every blog post, every page, product, and podcast episode you publish should be optimized for your intended purpose.