If you are a new Shopify user, you may not realize how important it is to have a SEO friendly URL for your eCommerce store. By default, the name of your store is added without a photo or description.
Having an optimized site helps search engines rank your website and get it in front of your ideal audience. Now, the only way to help your website rank in the search engines is to make sure it gets optimized for your intended audience. Every blog post, every page, product, and podcast episode you publish should be optimized for your intended purpose.