With each customer you never see the journey they take to complete a sale. You only know once you hear that Shopify cash register ring or receive a email. Your analytics give you insight that you wouldn’t otherwise have, you are able to see the journey to your shop, what they looked at on your store, see where they got caught in the sales funnel and never make it to checkout.
Each metric you have available shows you a specific set of metrics which we will dive into with this tutorial.
I am a serial entrepreneur helping small business owners and entrepreneurs build profitable businesses using strategies and systems that work for you. I am a coffee-loving, strategist that has been blessed with the gift of helping small business owners build and launch websites, passive income streams, and how to sustain in any season.