With each customer you never see the journey they take to complete a sale. You only know once you hear that Shopify cash register ring or receive a email. Your analytics give you insight that you wouldn’t otherwise have, you are able to see the journey to your shop, what they looked at on your store, see where they got caught in the sales funnel and never make it to checkout.
Each metric you have available shows you a specific set of metrics which we will dive into with this tutorial.
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