After you set up your store collections, products, and pages, you will need to set up your store navigation. This is what your customers will use to find what they need on your website
With any Shopify plan, you have access to the “Buy Button” sales channel. If you have an external website or a blog, you can use Shopify buy buttons to embed your products. They display product photos, descriptions, and pricing letting customers purchase products from where they are plus all sales route to your Shopify dashboard so you never miss an order.