Also known as Content Upgrade, Freebie, Optin
A lead magnet is a freebie or special rate/ service given in exchange for contact details.
Types of Lead Magnets
Trial subscriptions
Companies use a trial subscription to give access to their products, service, or software as a service.
Newsletters
used as lead magnets, give access to a certain amount of information for
eBooks
These are typical downloadables that accompany the content it pertains to on the offer page. This is usually an additional resource to a blog post, an excerpt to a book, or a handbook to software.
Resources
Beacon.by
Beacon.by is a lead magnet builder with templates and even lead forms that you can add to your site in just a few clicks.
Canva
Canva is a non-techie-friendly design tool that can be used to make various designs including social media graphics, lead magnets, workbooks, presentations, and more.
« Back to Glossary Index